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Most money comes from Sponsorships, which are in a limited access system

Sponsorships and advertising hold most of the esports opportunities


Advertisers have been trying to get into gaming for years but it’s been tricky to crack when most developers aren’t commercially set up to make money beyond video games sales. Most of the money being poured into esports goes to sponsorships and advertising. Fees paid to games developers are set to account for 11 percent of esport’s growth in 2018, while money made from sponsorships, which are usually sold by league owners, will drive 40 percent of its growth, according to Newzoo.

https://digiday.com/marketing/state-esports-advertisers-five-charts/

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